Why Protecting Trademark And Patent Is Important

In today’s modern world, consumers are inundated and continuously exposed to trademarks in everyday life.

Here are 7 reasons why trademarks are important for startups:

1. They Create Brand Recognition

Trade marking grants startups security of their brand. By trade marking a company name, one makes its services and products distinctive in terms of their competitors, becoming their intellectual property. In doing so, it prevents rivals from copying or stealing their brand and helps in how to patent at low cost.

2. It’s an Incentive for Employees to Join

It’s important for startups to preserve a positive reputation when they have a trademark protection Santa Clara. If a business maintains good repute, people are inclined to work with and for them.

3. It Averts Legal Issues in the Future

Patentregistration Santa Clara a trademark leaves a business open to lawsuits from companies who did register one under the same name, sign, slogan, or design. If that does occur, a business will be forced to deal with altering all it came up with, such as the campaign, website material, and to a large extent, their brand identity.

4. A Trademark is for Life

A trademark is permanent, with a need only for periodic renewal. Consider the aforementioned behemoth companies of Pampers and Jacuzzi; they have been power-houses in their respective domains for decades and will continue to thrive for decades to come.

5. It is A Company’s Greatest Asset

It can act as a catalyst for increasing value as a startup business matures, more so, if the startup continues to expand. Thus, it is important to use a trademark for marketing strategies to aid the enhancement of brand recognition and to draw in more consumers.

For more details on this, please browse www.inventiv.org.